For the People Act + John Lewis Voting Rights Advancement Act Explainers

Client: Common Cause

Agency: Think Out Loud Productions

Producer: Sean Peoples

Design + Animation

2021

Common Cause is a watchdog group based out of Washington D.C., their focus being on "holding power accountable."

I created explainers and issue ads to highlight the strengths of the Freedom to Vote Act and John Lewis Voting Rights Advancement Act, two bills presented in the House and Senate to advance voting rights in the United States. I kept close to Common Cause's red, white, and blue branding, and utilized publicly available images to show the diversity of the country. I had to build enough of these vignettes that they could be allotted throughout several ads.